April 25, 2020

Abraham Lule

Gracias a Dios commissioned me to redesign their Gin label with two objectives; to create a new brand independent of their mezcal products, and to design for two additional SKU’s that were being introduced into the market alongside their original Gin. In the case of Receta Oaxaqueña, this gin uses only botanicals from the region of Oaxaca, a state that is used as a source of inspiration for this label. Specifically, hand-embroideries, hand-painted plates, and sign-painting of the region, that are the motivation behind the aesthetic of the label to communicate an honest, humble and pure Mexican gin, inspired by the past but rooted firmly in the present.

Designer : Abraham Lule

Location : Sunnyside, NY, USA

Project : Gracias a Dios Agave Gin