When you want to taste a classic product in an unexpected way, you need unexpected packaging… That’s what we had to create for Avgoulakia (egg packaging), through a creative concept that could convey the uniqueness of the brand in a modern and playful way. The chicken or the egg dilemma is commonly stated as “which came first: the chicken or the egg?” – well, in our packages… the chickens definitely steal the show! Enchanted by the power of stories, we created a visual narrative… about chickens with interesting and unusual qualities: there is Captain Mahe for free-range eggs, Madame Coco for bio eggs and Miss Nelly for barn-laid eggs. That’s how we added a human touch to the packaging, which was enriched with vivid, bright pops of color that brought a bit more of a modern twist to the packages!
Location : Kifissia, Greece
Project : AVGOULAKIA