The FITOGURU soft functional drink was developed for active modern, aesthetically educated people. It is available in a wide variety of flavors.
Each graphic and typographic element of package design was chosen to provide a careful balance of flavor cues, technology and modernity.
The FITOGURU soft functional drink was developed for active modern, aesthetically educated people. Aesthetic, philosophic and medical traditions of East Asia have strongly influenced modern people. A modern soft and functional package of FITOGURU drink is dressed in a traditional East Asian kimono. The icons are close to oriental traditional symbols from the past and present.
Designer : Zhuk Igor
Locality : Minsk, Belarus
Project : FITOGURU