December 9, 2019

Vita Mak

An answer that may hide different emotions. When you say “I’m fine”, are you really fine? Or is there a secret sorrow? Some emotions cannot be easily expressed, so let the photos write down the mood of this moment.

When you are good or happy; When you are traveling; or When you are at a party friends, you should capture these wonderful moments and take some casual shots. Look back when you are tired, you have the motivation to move forward.

The most user-friendly disposable film camera, with the preloaded basic and fine color negative Japanese pink tone films, records your thoughts on a limited 36-sheet film. Every time you press the shutter, you photograph with great depth of feeling.. Don’t care about your skills and equipment, the most important thing is to capture the mood of the moment.

In addition to the practical function as a camera, I’M Fine also focuses on the aesthetic and neat look. The camera body is a pink to pink blue gradient. The shape is inspired by the circular switch that slides left and right, like the ups and downs of emotions, as well as the changes in people’s minds.

The blank space on the back of the box is specially designed for gift-giving purpose. It provides a space for writing your blessings. Writing a warm birthday blessing by hand to your friends is not the same as sending a text message.

The small details of I’M Fine are also unique. The shutter on the camera body is called “Freeze a moment”, the remaining amount of films is called “Remaining moment(s)”, and the flash is “Spark”.

Not only is I’M Fine a disposable camera, it can also be a decoration on your desk, part of accessories, a prop in a picture, an indispensable daily necessity to record your life.

Designer : Vita Mak

Location :  Hong Kong

Project : I’m Fine