September 29, 2019

Pavel Vrabie

Sandara is a brand of diamond jewelry produced by the leading factories
of Yakutia, the main diamond mining region in Russia.

The name was born from the word “sandaar”, which in yakutian means “shine”.
The main metaphor in visual identity was a natural phenomenon of the aurora borealis, which resembles the effect of light refraction in a faceted stone.
And the stones themselves are like stars from northern sky, available to any woman.

Designer : Pavel Vrabie

Location : Saint Petersburg

Project :  SANDARA