Whole concept is based on illustration that represents elements in universe.
The minimalist yet richly illustrated approach can bee seen on visual branding and packaging design.
The name of the brand represents a Hindu goddess worshiped predominantly in some Indian states. Goddess Renuka is also referred to as a mother of universe, there for is the main inspiration for the whole project.
Renuka comprises of 3 styles of crafted beer, whose labels are separated by color range and illustration.

Designer : Milica Tucakovic