Ik Mexbox is a Mexican treat and food subscription box company based in NYC. Their boxes are about connecting with the nostalgia of Mexican people that are abroad and being unable to get Mexican food. With that idea in mind, we come up with a visual system that reminded those people the Mexican culture with the colors, patterns, typographies, materials. etc.
The logotype is inspired by the vintage mexican signs as for the laces that are in the -k- and the -m- they add the movement and the revelry of the vast mexican culture. The pattern we created has representative elements such as luchadores, tequila, piñatas, molcajetes made in pretty basic forms to make them memorable. The color palette is vibrant with a close approach of the colors of cities, food, toys, festivities of México.
Location : Guadalajara, México
Project : Ik Mexbox