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August 11, 2019

Macaroni Creative

esa is an organic canned wine from Southern California. Perfect for on-the-go, but packed with natural, healthy ingredients, they needed an identity and packaging system to reflect the premium product with an approachable tone.

They contacted us looking to build a brand that speaks to millenials who are invested in their health, but still want to have a good time.

We created a warm, pastel color palette and logo type to project their positive, in-the-moment attitude. The negative space on the can creates an arrow, representing their tagline “Be Present” and the logo mark was inspired by the translation of “besa”, meaning “kiss”.

Designer : Macaroni Creative

Location : Woodside – New York, USA

Project : Besa Mi Vino Brand Identity and Packaging

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