November 23, 2019


Visual identity design for the company 37 Coffee. The brand wes born in the 37th kilometer mark of a Brazilian Interstate toad at a family owned coffee shop. From there they crossed the borders and, with their good friends at JC Mercantile in KY, they founded the 37 Coffee company.

Besides the creation of the logo design, drawed with an exclusive lettering, packaging design and other materials sush as business card and folder were also made. To give even  more personality to these designs, a fantastic illustration with elements and characters that refer to the origin and production of the coffee was developed.

Designer : Locomotipo

Location : Brazil

Project : 37 Coffee