Development of concept, visual language and graphic identity system. Primary brand and complementary coat. Application of identity to primary packaging line.
≤ Concepts – Wales+Family+Inmigrants+Emblem+Pioneers+Luxury
Patagonia Argentina. The project sought to reflect an identity of family defined on aspects of Welsh culture. Referring an emblematic product created in Argentina by the Welsh settlers who arrived in 1865 it contains a symbolic character in native culinary culture. Representative elements in the material and graphic language of the product is preserved to enhance own attributes.
Locality : Buenos Aires, Argentina
Project : THE WELSH PIONEER ID AND PACKAGING