Crunchy Crew differentiates from competitors with hand-made thin cut, rich taste and loud crunch. Rigid cubic box has a transparent window on both sides of the package.
Such design allows customers to see the product, evaluate the thickness and the quality of chips. Macaw parrot and tropical forest bring up a direct association with the fresh tropical fruit.
Color of the parrot and background may vary depending on the type of fruit. The packaging material has a pattern, stamping creates a pleasant tactile sensation.
Designer : GreenMars Creative Agency
Location : Moscow, Russia
Project : Naming, Logo and Packaging Design for Crunchy Crew Fruit Chips