August 16, 2019

Eszti Varga

Hungarian Paprika has a very special package design in order to avoid packaging style from
the grocery stores, therefore it can be the perfect gift or souvenir.

The emblem has a classy, illustrative style that refers to the tradition of paprika in Hungary.

In the typography there is a ligature that reminds of the shape of paprika. The other part of the package design has a playful
method, the details of the logo appear as a nice pattern on the box.

There is a difference between
the two flavours, the red package is hot paprika and the white o ne is delicate.

Designer : Eszti Varga

Location : Budapest 1202, Hungary

Project : Hungarian Paprika package design