Probiotics are live bacteria and yeasts that are good for health. Especially the probiotics achieve digestive balance. So for the whole Biolever’s branding, we emphasized the idea of digestion into our logo and packaging. We combined the symbol of digestion into the upper letter B , and used this logotype to cross through the whole packaging to transform the idea of digestion to the user.

Designer : Chien Chun Feng

Locality : Flushing, New York

Project : Biolever