This is the package design for the Japanese sake “KOI” .
Our purpose for this project was “To create an impressively crafted sake that represents Japan” .
We chose the famous, ornamental Japanese koi fish as our motif. Called a living jewel,
koi has beautiful red patterns on a white body. Our package expresses the beauty of koi,
with red patterns directly printed on white bottle which resembles the shape of koi.
By cutting the box in a koi silhouette, it visually emphasizes the image of koi.
Locality : Tokyo, Japan
Project : Japanese sake KOI