Irrewarra is a successful Australian bakery in rural Victoria with a huge following, genuine heritage and, when they approached us, a clear need for a prouder, more confident brand strategy.
We took a holistic approach to reinventing Irrewarra’s brand and packaging. We improved the brand’s expression by simplifying and modernising messaging across all their touchpoints. We reinterpreted the brand mark without detracting from its heritage, consolidated brand expression across secondary product ranges and refined brand language to tell a more engaging story of quality ingredients and pride of place.
Location : Melbourne, Australia
Project : Irrewarra Sourdough