Create a revolution in personal care.
New product development: a customizable scent / pack based on someone’s digital feed.
In order to customize and personalize a deodorant to Rexona’s each brand ambassador, a unique scent has been created based on each one’s experiences, travels, preferred colors and style which are reflected in him/her instagram digital feed. A way of gifting someone an instant of that memory they would’ve probably wanted to last forever.
Designer : Julia Artero, Ángeles Baeck, Florencia Suaya
Locality : Barcelona, Spain
Project : Instance