BLOK is a mens shampoo with fragrances of fennel and coriander.
The original task was to design a shampoo bottle that would add a visual detail to the interior
of a bathroom, and would become a precious object, that you would not want to throw away.
The label contains all the information about the product, take it off and the bottle will turn
into a character. Now that guy will live on your bathroom shelf.
For each fragrance we came up with a special set of common bathroom objects put together
to resemble a face, the main inspiration for that idea was a popular #iseefaces hashtag.
Our characters were designed based on the feelings and qualities of fragrances and are opposite
to each other. Fennel is herbal and bitter-sweet like in absent or liquorice, coriander is spicy and aromatic like bread.
Locality : Moscow, Russia
Project : BLOK