Naming and Packaging Design Development of NIETO SENETINER “Believe in Rosé”
With the aim of continuing to lead the winemaking development, Nieto Senetiner launches this Rosé following the Provence style of Rosé wines. Such a special color is highlighted by the aquamarine label. The naming “Believe in Rosé” plays a leading role in the design, becoming the core of the communication. This naming is an attractive call to those who are not motivated to drink Rosé wines. By means of a fine and delicate filigree style, the design aims to raise the brand while keeping Nieto Senetiner’s essence: elegance, quality, expertise, reliability and innovation. This is an innovative move made by such a conservative and traditional winery like Nieto Senetiner.