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January 6, 2017

Thais Chu

Jardin is a concept project. This French label specializes in refining wine to enhance naturally occurring floral aromas.  My work intends to highlight each signature flower within their respective gardens throughout the collection.  The logo, labels, and patterns have been hand drawn and custom designed. The contrast between black and white emphasizes form and the duality of red and white wine. The vine decoration is kept at a consistent line weight (a modern interpretation of the traditional form).  A barcode has been included on the bottom of the wrapped bottle for easy scanning.

Creative Agency : Thais Chu

Locality : Brooklyn – United States

Project : Jardin Wine Packaging

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