Royal Rocket:
How we think, we are a real graphic studio. 100% firm with Hungarian property. Already you know our name which is Royal Rocket. The studio was found 20 years ago.
We stay in Budapest, Hungary.
“Cane package design” project:
Own-label package design is always a great challenge for the designers as they need to work within the frame of obligations of a prestigious brand while creating something new, exciting and up-to-date, which is not an easy job.
Creating a Cane package design for Auchan Hungary was a project with the objective of introducing a new approach that stands out within the umbrella brand.
Our task was to redesign the own-label Cane packaging of Auchan – a nature-friendly, health-conscious design approach.
What does the product have to offer?
The raw, unrefined cane sugar has a positive physiological effect.
The product is crystallized sugar pressed from sugar cane. The colours of soft crystals are yellow to light brown.
We try to show this naturalness and colours on the packaging design in order to harmonize the appearance of content.
The playful typography symbolise the natural structure of cane.
Our design made print on environmentally friendly sodiumpaper.