July 18, 2017

Ning Li Design

Addict is a luxury chocolate brand. The name was inspired by an addictive phenomenon. The special ingredients of chocolate make people indulge in reveries, and this phenomenon is similar to the feelings of smoking. The packaging was, therefore, created to mimic the cigarette box to connect the idea. Colors served as conveying the message of chocolate flavors: white chocolate, dark chocolate, and milk chocolate.

DesignerNing Li Design

Locality : New York, United States of America

Project : Addict Chocolate