Tulum Art Club its an independent center of contemporary culture located in the city of Tulum, Mexico. TAC’s mission is to offer a forum for emerging and established artists with the purpose of creating great worth in the community and enabling social and cultural exchange between those interested in art, becoming representatives and spokespersons of contemporary and Mexican art to an international level. The challenge was creating a brand with universal personality; the inspiration came from parts of traditional crafts from America’s cultures, which represent a symbolic evocation of qualities such as rhythm, symmetry and movement; all of this summarizing art’s language through geometry.