January 14, 2017


The concept idea for this canned vegetables packaging design was to show the vegetables like they are nature’s 3D models with perfect dimensions.

“ Measuring quality using technical dimensions. ”

To further highlight the freshness of the products – instead of using images, 3D models & illustrations were created for the perfect, tasty tomatoes & red kidney beans & white beans and dimensions lines were used to measure them. The labels are using white canvas with one black stripe – leaving the strong, vivid colors to be illustrated by the vegetables.

Creative Agency : Gabi C. – Creative By Definition

Locality :

Project : “ Measuring quality using technical dimensions. ”