November 26, 2017

Christian Úbeda

UDOL (‘howl’, in Catalan) is a Belgian Dark Ale beer crafted in Betxí (Castelló, Valencian Country). 
In the conceptual stage, New Wave — or also Swiss Punk Typogaphy — and designers as Wolfgang Weingart were taken as main inspiration in order to create a sober yet strong brand concept and identity. 
Meaning to approach a young, culture-focused target, the company’s identity, labels and other elements were designed on the basis of a sober yet powerful layout, as opposed of most current breweries, which go for a more minimal and simple approach.

Creative Agency : Christian Úbeda 

Locality : Castelló de la Plana

Project : UDOL