There is a beautiful legend about a mythical compass of Vikings called
"Sunstone",  thanks  to  which Iceland spar got his "second" name. The
legend  says  that the brave Viking sailors perfectly took bearings at
sea  due  to  the sunstone, which allowed them to identify position of
the  sun  in the sky (as the main orienting point for navigation) even
in cloudy weather. In particular the legend of the sunstone formed the
basis  for the design of labels for homemade beer «Sunstone Alehouse».
In  this  project,  we  needed  to  emphasize the crafting quality and
specificity  of  the product itself, as each sort of beer presented in
the lineup, is an original homemade product.

Creative Agency : 43’oz Design Studio

Designer : Alex Kodimsky

Locality : Kishinau, Moldova

Project : SunStone AleHouse