MOYOSA is a brand of organic syrups that delivers the best range of flavors and tastes such as hazelnut, chocolate, caramel, cardamom, mojito, vanilla created for coffee drinks and cocktails. It is a mixture of balance and passion: strong typography and the grid of blocks are meant to calm the nervous system and invite the mind toward tranquility. We would like to create an association with expansion and growth. The concept of package design depends on the relationship between the label design and the color pattern of the whole design. It is a combination of colors, patterns and shapes. The final design pieces look right together and complement each other.
The logo design was initially based on Othello – protagonist of the Shakespeare’s tragedy of the same name: a powerful leader, romantic traveler, a Christian Moor and general of the armies of Venice, – Othello is an eloquent and physically powerful figure, respected by all those around him. The sign combines the original gravure portrait of Othello with classic graphics and modern style thus establishing a strong connection between romantic and masculine images of the past and minimalistic trends of the present. A specially designed font enriches the logo making it more unique and creative.