July 1, 2016

Pulsum Brands

Pedrito Coco is a coconut-flavored liquor from Ecuador. Pedrito is known for its cheap and bad quality products, but this liquor make its path into every party; people drink it just for fun. We want to redesign it as a premium product with a higher quality for export.
We use as inspiration the iconic shirt from the character of Pedrito in the label, and use it as a pattern for each bottle. Also the upper labels are texturized as elements of nature to give the idea of “open nature and drink nature”


Project : Pedrito Coco Rebranding Concept

Design Agency : Pulsum Brands

Location : Guayaquil / Ecuador