INTERACT partnered with Raw Nature 5, now Koia, to lead the repositioning, renaming and redesign of their plant powered protein drinks. The objective was to differentiate Koia in the emerging plant-based beverage category while celebrating it’s honest to goodness ingredients and brand story. Koia whole heartedly believes in empowering people through plants, with this mission serving as the impetus for every brand touchpoint. The new brand name, Koia, serves as an empty vessel to be filled with meaning while eliciting a natural/exotic power and mystique. The brand identity is a direct translation of the positioning, forging the power of human individuality with the optimism and potential of a seedling, into an organic fingerprint leaf mark.