December 23, 2016

Interact Boulder

This artisanal ice cream company out of Brooklyn, NY, with a cult following, were struggling telling their unique ingredient story. Interact initiated the project by conducting a retail landscape analysis of the national ice cream category. A key insight from the analysis was that that most ice cream brands focused less on messaging and more on flavor appeal, and while Phin and Phebe’s original packaging highlighted each flavor profile in bold display, Interact developed a system that addressed the trends of the category while simultaneously maintaining existing brand equities. By combining proprietary typography with new photography and illustration, quirky brand personality and appetite appeal were seamlessly blended together.

Creative Agency : Interact Boulder

Locality : Boulder, États-Unis

Project : Phin & Phebes