Logo and packaging for organic aromatic plants.
We designed the logo inspired by the location of the fields (Aura, Farsala) and the surrounding beauty. The abstractional synthesis is based on geometrical shapes, full of symbolisms: earth, sky water, the four elements of nature and the life giving sun are all present to offer their ‘’aura’’. Protagonists of the packaging are the one-dimensional illustrations, designed in their detail in order to represent the plants with simplicity and fidelity.
Art direction: Apostolos Tsiovaras
Illustrations by: Viktor Gountaras
Photos: Michael Koronis