Heiden Cogumelos Regionais (Heiden Regional Mushrooms) is a Brazilian company which produces and distributes dried mushrooms in southern Brazil. As most of the dried mushrooms sold in that region are imported from Chile and China, the focus was to stimulate the interest for a local product with environmental and health benefits, such as smaller carbon footprint, fair trade, gluten free, high protein and vitamin contents. The packaging establishes the aforementioned positions and also stands for the benefits of it through a lively typography and a colour palette inspired by mushroom shades.