December 11, 2016

Alena Ploski

Olaf, a fictional brand from Sweden, shown here is packaging for sardines in three different flavours: Spring water, Olive oil and Tomato juice. The instant visual difference that a costumer sees are the color coded caps, which also add a pop of color to the otherwise black & white minimal design. The package is shaped like a fish that wraps around the can and can be easily removed to discover the nutritional information on the inside of the label.

Creative Agency : Alena Ploski

Locality : Tel Aviv, Israel

Project : Olaf Sardines