How did you become a designer ?
I grew up in Athens in a total artistic environment. My grandfather was an artist and my parents are both architects, so I knew since I was a child that I wanted to do something that would involve art and colors in any way! My childhood dream was to play with colors and brushes…Forever!
Becoming a graphic designer was my goal since high school.
I studied BA (Hons) Graphic Information Design in the University of Westminster (London, UK) and when I came back to Greece I was very fortunate to start my working experience and my career in a worldwide known and awarded branding and design agency in Athens. This was my first job. While I was working there, I realized that I wanted to specialize in branding, logo design, corporate identity and packaging.
The last 5 years I work as a freelance graphic designer and I am based in Athens. I am specialized in a series of design fields that include: corporate identity development, logo design, branding, visual communication, illustration & package design while my clients are both of Greek and international origin.
In my blog “Sophia’s Daily Thoughts” I express my love for illustration, a love that I also channel in many of the projects I undertake.
How would you define your vision of design, your style ?
My motto is “Think with your heart”. In my work I am trying to combine logic and… magic!
I favor the combination of creativity and aesthetic simplicity that does the job without unnecessary noise. I believe that creativity is the seed for great work, but also in the importance of strategy and planning as a prerequisite for things to ‘click’.
Creating visual identities for companies and brands of all sizes is my passion, but this passion comes hand-in-hand with a good mix of rational thinking and professionalism. My benchmark is to create brands that have a reason of existence, that generate strong emotions to the targeted consumers while my definition of success is to see the brands and the projects I handle flourish and grow!
For the future, what are your professional projects ?
I want to continue to work on interesting projects and meet unique people, embrace their messages, make an impact and create emotions.
My ultimate desire and goal is to continue inspire people through my work, make them smile and try to make them see things in a different perspective.
What do you like most in your job ?
I guess what I love the most in my work is the diversity of the people I meet that they come from all around the world and the different projects I undertake. I get personally involved with every project, I work with all my heart, mind and instinct, no matter the size of the client. I love that my “clients that usually become friends” allow me to be part of their dreams and their projects.
I also like solving design problems and embrace the message that needs to be communicated by creating stories and memorable visual identities through my designs. Finally, it is very rewarding seeing my work being published and sometimes getting awarded, nationally and internationally.