Discover the interview of Sofija Bojanovic, located in Bijeljina, Bosnia and Herzegovina.
Website: www.behance.net/sofijabojanovic
How did you become designer?
I have studied Architecture in Belgrade. Even though I really much enjoyed visualizing and making projects for buildings and 3d spaces, I actually spent more time making visual presentations of my work – posters, concept books, videos, models, etc.
I have been always interested in visuals. Architecture and graphic design, both, are instruments of projecting one`s statement. From choosing the perfect outfit to presenting political ideologies – everything in design is a symbol, or projection of much greater story! That path from psychological to visual is always a challenge to a designer. Crossing that path was the most difficult task for me as a student, when I started school. And that is why I become a designer too, I just can`t miss a good challenge when I see it!
How would you define your vision of design, your style?
What you see is what you get. The design shouldn`t lie! Anywhere! Anytime! By any means!
The design must be true to what it presents. I make a huge effort to connect the real story behind the name, idea, or anything that I am working on, with its visual presentation. The design shouldn`t cover up the crappy products, or ideas, just to make them prettier. It should make a good product even better and more recognizable! If I do a great design for client, I want them to make a great product or service for their clients too. My design is telling their story, so no lying. People will always know when you lie in business. The great story is what make the design great, actually – not the other way around.
For the future, what are your professional projects?
My greatest and most important project is myself. The more I upgrade my skills and invest in my professional development the more my clients will get.
At the moment, I am working on my web presentation, blog and social medias so I can get my clients to meet me and to know all about me. In that way, they can relate with me easier, quicker, and they come to believe me and the things I do even more. As funny as it sounds, this process of “getting out there” is very hard and demanding. You must find a way to get to them – to click with the audience. Finding that way is my next goal for the nearest future.
What do you like the most in your job?
The people! The people are great!
I love the crazy and awesome things that you get from different mixtures of my client’s energy and aura with the one that I have. You never know what will be the result. You never know what to expect. And that is just thrilling and a little bit scary at the same time! Every design is a mix of client and the author. Nevertheless, it should always be a bit more of a client, then me. Every man has its story, and I, as a designer, have the honor to tell that story to the world! Isn`t that great?
