July 10, 2017

Reverse Innovation (Mirco Onesti & Alice Tacconi)

Discover the interview of Reverse Innovation (Mirco Onesti & Alice Tacconi), located in Milan, Italy.
Website: www.reverseinnovation.com

How did you become designer?

The transformation was a gradual process. Now we are a branding and product design agency with excellent results in packaging but our profiles are very heterogeneous and we have had the opportunity to explore different disciplines such as the furniture and retail sectors.

How would you define your vision of design, your style?

The Reverse Innovation agency is totally marketing responsive. This means that we knowingly adapt a brand’s own style and grammar when developing a project. The only aspect that may be indicative of “our style” is our strong focus on innovation which we try to bring to all our projects.

For the future, what are your professional projects?

The food and beverage sector, in particular wine, offer ample possibilities. There are many new consumer segments and new ways of consuming, which suggest new points of view and opportunities.

What do you like the most in your job?

The opportunity to work on many different themes. This offers the possibility of expanding our professional experience and also gives us the chance to deepen our knowledge of some issues which, in turn, may generate new solutions for other projects.

Creations published on Favourite Design :