Discover the interview of Martin Fek.
How did you become designer ?
Am I a designer? I just know that I’m trying to be him, maybe for 20 years. At the age of 15, I did not really know what a graphic designer’s work meant, but if someone needed a business card, invitation, or logo, I was available. Today, when I see my first tries, I am very reluctant to confess to them. Now I admire my first clients that they trusted me. But I am really thankful for my first orders, because thanks to them I could start. I graduated art studies on university, so I am a designer on paper as well. But the school is not enough. Important is constant self-study.
How would you define your vision of design, your style ?
As Erik Spiekermann says, there are two kinds of design in the world, one that helps marketing to sell more things, and one that helps people to read and understand better. During my studies I worked in an advertising agency where was a lot of commerce. Today I’m a freelance artist and I hope that I definitely got rid of the usual commercials. I am delighted to express my mind only by using a simple composition consisting of minimal elements. I try to create a design that at first look does not give complete information, but force to think about it. If the person decrypt the entire message, he / she has the joy and product will be remembered.
For the future, what are your professional projects ?
I’m moving in a beer sphere, I’m a homebrewer, so I mostly work on the package design for breweries. I would be delighted to continue in work for this segment.
What do you like the most in your job ?
I enjoy working with the name, inventing various graphic abbreviations and thus simplifying the whole visual. Variability, freedom. I am also currently working as a teacher at a secondary art school and I enjoy sharing the acquired knowledge with the students and moving them further. BTW, I would like to thank student Soňa for the photo for this interview.