September 4, 2017

Lucaz Mathias

Discover the interview of Lucaz Mathias, located in Jacareí, Brazil.

How did you become designer?

My story with the design happened by chance. Unlike the vast majority of professionals, who come from very early contact with the arts, often with family connections to design areas and correlates, I had no contact with these disciplines until adolescence. I come from a very small city in the interior of Minas Gerais, Brazil, when I moved to a region near São Paulo, the great urban and economic center of the country, I joined the industrial machining area at age 14 and soon fell in love with the technical drawing mechanic. From this discipline to design it was still a long way and all, again, at random. Here in Brazil when you say “I draw” people interpret in a very general way. So, as I was doing everything a little in the creative and design area, at one point I found myself a designer. That is, I did not plan, the design was catching me the few.

How would you define your vision of design, your style?

Design for me is one of the most complet and complex human disciplines. In addition to all the technical side of each of the infinite possibilities of design, we have a broad social load within the designs, and this is becoming more evident every day. I do not believe in the purely aesthetic design project, nor in purely functional projects. My vision of design is to understand it as a tool of communication and expression of the society where it is inserted. So, with this design vision, I do not believe in developing just one style within my career as a designer, I think the aesthetic style needs to vary according to the project, depending on the need of who will consume the design.

For the future, what are your professional projects?

Since I started to dedicate more to my own studio – – I focus all development in three major areas: visual identity, typography and editorial design. For the future, I hope to further develop these areas, to develop more humane methodologies for the design of branding focused visual identities, to intensify the production of editorial design – which here in Brazil is very complicated – and, above all, to produce some less experimental typographic families and More commercial. But I also see no problem in experimenting with packaging design, interfaces, illustration and whatever else comes.

What do you like the most in your job?

With all certainty, multidisciplinarity. What I like the most about design is the possibility of experimenting. New techniques, new methodologies, new supports. Every day is a new day, this sometimes frightens, but it is extremely gratifying.