Discover the interview of Laura Prpich, Caribou Creative , located in Comox Valley, Canada.
How did you become designer ?
I actually grew up thinking I was going to be a ballet teacher after taking classes for 18 years, but I woke up one morning and thought ‘this isn’t for me’. While I was trying to figure out my next step, a high school teacher recommended graphic design as an option as I always excelled in art. I was thrilled at the idea of creating and making a living from it. And I’ve been doing it ever since – 16 years now.
How would you define your vision of design, your style ?
I never set out to create a style for myself, I think it just happened organically. I like to think my ‘style’ changes with every client’s needs, but I do appreciate symmetry, mono line work and minimalism.
For the future, what are your professional projects ?
I adore working with small independent businesses, so that’s the direction I intend to keep going. I have some big plans for expansion and educating too, probably within the next year or two.
What do you like the most in your job ?
I like the concept to completion phase best. This is after I’ve gone through the client brief, done my research and developed a plan to move forward with. It’s when I get to hunker down and start sketching and re-drawing, breaking things apart, putting them back together for hours…and then that ‘aha!’ moment. Everything clicks and makes sense and is perfect – I love that part.