Discover the interview of Belen Paoletti.
How did you become designer ?
How would you define your vision of design, your style ?
I think that the designer must interact permanently with the client, working together and acting on the concrete commercial necessity of the product. I believe that the stage prior to design, that is the one in which we dialog with the customer, draw their main points of view about the product and establish with it the objectives to achieve, is as important or even more than the design stage itself. The client / designer interaction makes us participate in a project that exceeds the design and places us as another component in the chain of production. Design without a concept is like a person without a soul.
For the future, what are your professional projects ?
What do you like the most in your job ?
Designing is for me to get into the mind and soul of consumers. It is a fantastic work that connects me with people and their different ways of feeling and living, their different realities. I especially like packaging design because it is one of the most complete branches of design since it addresses from the objectivity that provides the necessary analysis of the target to the subjectivity coming from their particular tastes and preferences. A packaging incorporates editorial design, industrial design, image design, illustration, composition, strategy, and so many other simultaneous challenges that make it a very interesting and entertaining work.