Discover the interview of Anna Moraitou, located in Piraeus, Greece
How did you become designer ?
I became an architect, wanting to change the world, instead architecture changed me. Now everything is about form, colour, utility, design, aesthetics. Since then, I’ve been working with materials, which are commonly used in architecture, to create objects of daily use.
How would you define your vision of design, your style ?
Influenced by my architectural studies and the Modern movement, I design under three aspects: form follows function, rational use of (new) materials and elimination of ornament. Ι use the clarity and simplicity of the geometric structure as a synthetic tool. Geometry is fundamental to Greek Philosophy, Art and Architecture, therefore to my work as well. Plato was convinced that geometry was the key to unlocking the secrets of the universe. In greek philosophy, geometric shapes are not only symbols but also visual representations of the invisible mathematical relations that constitute reality.
For the future, what are your professional projects ?
I am driven to be the best at what I do. I am focusing on building a great brand, not a big one. For my future projects I want to work on a brand presence, giving it a whole new expressive identity in design and fashion.
What do you like the most in your job ?
I love design in every aspect of living. As a designer, I get to, constantly, try new ideas and I hardly get bored with my job. Being creative and finding inspiration in everything, is something that makes me happy. I find it very fulfilling when an idea finally comes to life.