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March 20, 2019

Cali Mack

Secret Gardens is a range of organic hair products made from 100% natural, plant based ingredients. The packaging was designed to communicate the purity of the product whilst simultaneously feeling boutique.

The bespoke typeface was inspired by lettering on old garden landscape drawings. It is a traditional serif to create a sense of heritage and encourage trust. The subtle flourishes modernise the typeface and nod to the leaves of the natural ingredients. The imagery is chosen to represent the intention of the product (e.g. a prickly cactus for split ends, a tangled fern for a detangling conditioner). Images are cropped in circles to suggest a peephole into the ‘secret garden’ inside the packaging.

Designer : Sarah & Cali

Locality : London, UK

Project : Secret Gardens

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