The goal was to put all the focus on the products making all the elements mate black, like the background. Putting all the spot lights on their products.
The workflow used was 100% 3D modeling, texturing and rendering in Modo3D version 10.2v4. Rendered in the native engine with the Rebusfarm plataform as render farm.
All the final images were post-produced in Photoshop for the final details.
Designer : Kalil Macedo
Locality : Sao Paulo, Brazil
Project : Black Friday