February 27, 2019

John Godfrey

Based in Pemberton Valley, B.C., Pemberton Valley BeerWorks is a fourth generation organic family farm, featuring grain to glass beer. The original logo was based on the tractor crossing signs in the area to reflect the brewery’s unique farming history, and this redesign refined the utilitarian look into something more streamlined and classic. A monogram was also created using the PV and BW of the initials, a coupling of two letter pairs, unique in the way that they completed each other when overlaid. Designs for cans were created, which employed the tractor motif from the logo as well as the diamond shape of the tractor crossing signs that served as inspiration for the brand.

Designer : John Godfrey

Locality : Hamilton, Canada

Project : Pemberton Valley BeerWorks

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