There are those who follow the norms, walk the beaten path and obey the rules. But there are others who prefer the freedom of a life without a schedule, those who don’t give up and cannot be tamed. Inside every one of us, there is an untamed wild that propels us to overcome the adversities and lead us to get where we are. The Javali products are designed to whom desire to make their own rules. With this concept in mind, the visual identity designed for Javali carries a strong visual language, rough and bold. All the packaging design brings thick and strong strokes, a mechanical typeface and images of the skeleton of a boar, translating the idea of a wild soul inside of everyone who doesn’t want to follow the rules.

Designer : Frente Design

Locality : Lajeado, Brazil

Project : Javali.co