We undertook the logo design along with the corporate identity design (business cards, appointment cards, mailing envelopes, folder, notebook and office signposting), for the center of speech therapy “Nous”.
In the logo design, we used the dandelion, which has a plethora of symbolism’s. Initially, it is promptly linked to the treatment of emotional pain. Meanwhile, it embodies both emotional and spiritual intelligence, while symbolizing the survival of challenges and difficulties. In addition, it reveals the long-term well-being, youthful joy and fulfillment of desires.
In the typography design, we used clean, delicate lines without serifs that fit perfectly the delicate figure of the dandelion and subconsciously express the youthfulness of the ownership of the business. The letter Y derives from the extension of the dandelion’s branch, in a way that directly links the verbal to the main signal.
We depicted the dandelion by giving a sophisticated movement to its 3 petals, thus indicating the 3 therapies-wishes, which are comprise the slogan of the “Nous” speech therapy center (Speech, Learning, Development).
Regarding graphic design, we proceeded to a minimal, sophisticated and modern style with barely elements, emphasizing on the composition.
Finally,in the development of the identity, we retained the graphic style of the logo, framed by pink surfaces.
Designer : DESIGNOUS
Locality : Kiato, Corinth – Greece
Project : NOUS – center of speech therapy