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March 31, 2019

Anya Radzevych

Tilda is a welcome kit that makes the first day at Starbucks headquarters a memorable experience.

It builds up anticipation to the first day of work and provides a sense of warmth and belonging at the office for the new employee through a carefully selected set of goods.

The name Tilda (written as a symbol ~) graphically refers to all things maritime: waves in the Starbuck’s Siren’s hair, ocean waves that surround Seattle (where Starbuck headquarters is located), and the Moby Dick novel.

Designer : Anya Radzevych

Locality : Glendable, USA

Project : Tilda. Starbucks new hire welcome kit

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