Tilda is a welcome kit that makes the first day at Starbucks headquarters a memorable experience.
It builds up anticipation to the first day of work and provides a sense of warmth and belonging at the office for the new employee through a carefully selected set of goods.
The name Tilda (written as a symbol ~) graphically refers to all things maritime: waves in the Starbuck’s Siren’s hair, ocean waves that surround Seattle (where Starbuck headquarters is located), and the Moby Dick novel.
Locality : Glendable, USA
Project : Tilda. Starbucks new hire welcome kit