February 14, 2019

Anastasia Kostina

Salt is always a tradable and quite liquid commodity, which practically does not deteriorate, it has a constant demand and an infinite shelf life. Sea salt is produced by evaporation. The main metaphor and idea of packaging is memory and its processes.
One of the basic processes of memory – remembering and forgetting. Therefore, the typographic solution of the salt package “memory of the sea” looks half blurred and unfocused (like forgetting), on the other hand-clear and readable (as memorization).
These processes can be compared to the process of salt evaporation.
Therefore, salt is the memory of the sea.

Designer : Anastasia Kostina

Locality : Moscow region, Khimki, Melnikova Ave

Project : Packing salt “Memory of the sea”

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