fbpx
October 21, 2018

UNFOLD PACKAGING

Matcha Culture brings the nest tea, matcha, straight from the farmlands of Kyoto, Japan. The challenge was to create
and manufacture packaging for a new product being launched in India, a market that is just seeing the rise of Matcha.
We drew inspiration from the very essence of matcha – color, texture and heritage.
There are three dierent grades of matcha – premium, ceremonial and culinary. The illustrations remain the same on
each of the grades but the backgrounds dier. The background color and texture of both premium and culinary grade
are a dierent shade of green, each representative of the tea’s color.
The tea is packaged in a matte gold airtight tin can with the Matcha Culture logo embossed on the lid.

 

 

 

 

 

 

 

 

 

 

Designer : UNFOLD PACKAGING

Locality :  Bangalore, India

Project : MATCHA CULTURE

Share:

'