Ahead of launching its range of premium coffee-making products, Coffee Gator needed a standout brand that would attract retailers and intrigue coffee drinkers. Entrepreneur and company founder Phil Williams contacted Tidy Studio to discuss his needs, hoping to work with a likeminded design agency that shared his passion for quality products. Within minutes, we were excitedly sharing our vision for Coffee Gator’s packaging and marketing materials.
The vision –
In order to attract big-name stockists and drive sales, Coffee Gator would need packaging that piqued customer interest from the first glance.
Making a visual impact would be key: Coffee Gator’s bold and confident brand values would be reflected in our assertive use of colour, while our consistent use of high-contrast chevron patterns and playful vector illustrations would help to give the products a distinctive identity on department store shelves.
The outcome –
With striking packaging, snappy animations and a cohesive collection of accompanying branded material, Tidy Studio helped Coffee Gator to secure partnerships with high-profile retailers including John Lewis.