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March 25, 2018

Szilvia Tongori

This wine packaging is designed for to embellish the name of the BikaWear brand. This brand offers premium quality fashion and design products: mainly t-shirts, with unique designed graphics. The word BikaWear directly refers to the world famous Hungarian red wine, the Bikavér (Bull’s Blood). The playfulness of the name is shown in several image and identity pictures.
What does a bull really wear? Generally, a bull wears an ear tag, which has a special shape. This is a sign with some details about him.
Some important elements of the identity follow that idea: the product label and the business card have ear tag shape. We can see this product label on the neck of the wine bottle too. The ear-tag shaped product label, the big logo on the front side, and screen printing on glass are unique characteristics of the packaging.

Creative Agency : Szilvia Tongori

Locality : Budapest, Hungary

Project : BikaWear wine packaging

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